"Slow down, you're going to kill someone!"
That's the first thing you hear in a 25-second video taken by Josh Loewen at Sunset Beach in Vancouver on Friday.
The video shows a white car driving eastbound in the westbound bike lane while cyclists and pedestrians use the other parts of the path just steps away.
You can hear stunned and confused people laughing in disbelief, despite the serious and potentially dangerous nature of the situation.
You can also see the road the driver is supposed to be using about 50 feet away from the seawall that they're using as a road instead.
It's reminiscent of an incident less than a month ago, when a driver was spotted driving her car down a set of stairs in downtown Vancouver.
Welcome to another day of the drivers of Vancouver.— Blaine Hodge (@nullterm) July 20, 2019
Today's episode... The Downtown Sheraton Hotel Stairs. pic.twitter.com/2VUdp9yEl9
That incident resulted in a fine for the driver, but no other repercussions like forfeiture of licence.
The Vancouver Police Department has yet to comment on this driver's joy ride along the seawall on Friday.