Loblaws is requesting IDs from customers to get their free $25 gift cards

Loblaws has turned a move to boost public relations into a bit of a public relations nightmare.

In December, the company took action after an investigation found that they were part of a scheme to price-fix bread between 2001 and 2015.

In response, Loblaws offered any customer who bought bread during that time a $25 gift card.

Some felt this was enough, others felt it was an empty gesture, but people were encouraged to at least take advantage of the offer even though it waived certain rights to a class-action lawsuit.

However, customers are now getting emails from Loblaws that are requesting more information to get these $25 gift cards.

. @LoblawsON you want a copy of my license so i can get a $25 gift card after you scammed customers for over a decade??? Are you kidding me??? #loblaws pic.twitter.com/smCu85JMOW

— Amaru (@evilkatefuller) March 12, 2018

“As part of our process to confirm that we are issuing a $25 Loblaw Card to a single eligible person, we are writing to request some additional information,” reads the email from Loblaw.

“To confirm your residential address, please submit a scanned copy or photo of either (1) a current utility bill or (2) a valid driver’s license through our online secure portal.”

The company says it needs the information within 30 days to finish processing the free gift card.

This request has irked many people, both due to its invasive nature and the simple fact that it’s creating more work for a gift card that’s supposed to be an apology for years of price-fixing.

Loblaws has been fairly quiet regarding the complaints, but the Office of the Privacy Commissioner has reached out to the company to get some answers.